La puissance du web communautaire au service du marketing et de la vente
Un très bon panorama du web dans sa dimension sociale avec une optique business, thèse de Master de l’ESC Toulouse par Eric Lamidieu. A lire ou télécharger sur Slideshare.
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Revue de web- Beach Reads Finished, It’s Time for the Big Books
- Labour Politicians Assail Government Over Phone Scandal
- Chief of ABC News Is Resigning
- Advertising: Marketing Fanciful Items in the Lands of Make Believe
- Even Hit Like ‘Kick-Ass’ Can Seem Like Miss at Debut
- Is Craigslist bluffing over adult ads?
- BBC Hires New iPlayer Manager From Microsoft
- From Viral Video to Billboard 100
- Beyond the Upper East Side
- Rev-Share Retailer PeoplesMusicStore.com Shutting Down
- DioGuardi Leaves 'American Idol'
- Brain Waves and Newsstands
- PlayJam Playing For A Piece Of Casual Gaming Boom
- Washington Post writer learns Twitter lesson
- BBC Gets iPlayer Bundled On More TVs, Laptops
- Some Newspapers, Tracking Readers Online, Shift Coverage
- FT Launching Seventh Niche Paid Site To Reduce Advertising Reliance
- Die-Hard Fans Follow Iron Maiden Into the Digital Age
- Johnston Press Finds A New Digital Boss
- Lovefilm Adds Still More Digital Heads - Playfish's Segerstråle Joins Board
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